Morinaga america - Articles - Page 3 | Snack Food & Wholesale Bakery

HI-CHEW partners with NYC’s The Doughnut Project on Strawberry Squeeze doughnut

HI-CHEW introduced Strawberry Lemonade earlier this year.

June 16, 2021

The HI-CHEW brand and New York City-based The Doughnut Project have teamed up to celebrate National Candy Month by launching Strawberry Squeeze, a doughnut that highlights the latest HI-CHEW flavor, Strawberry Lemonade.

HI-CHEW introduces Fruit Combos with fan-voted Strawberry Lemonade flavor

Fruit Combos hit the market with two flavors in 2020.

April 14, 2021

After being introduced to the market in 2020, HI-CHEW Fruit Combos, featuring Tropical Smoothie and Piña Colada, quickly became a fan-favorite.

Morinaga America launches two new flavors of HI-CHEW Plus Fruit

Chewy candy includes real fruit pieces.

March 3, 2021

HI-CHEW has introduced HI-CHEW Plus Fruit in two new fruity flavors: Orange & Tangerine and Red Apple & Strawberry.

HI-CHEW introduces Berry Mix

Available exclusively at 7-11, the mix features Black Cherry, Raspberry and Blueberry flavors.

February 8, 2021

Inspired by consumers' beloved bite-size fruit flavors, the new HI-CHEW Berry Mix stays true to their refreshing origin.

HI-CHEW introduces branded merchandise in capsule collection

Collection features apparel, accessories for HI-CHEW fans.

November 19, 2020

For the first time, HI-CHEW fans have the opportunity to represent the candy brand's personality through fun and fashionable items.

HI-CHEW Sweet & Sour Watermelon stick

Morinaga America, Irvine, Calif.

March 11, 2020

HI-CHEW's Sweet & Sour Watermelon flavor is now available in a new format: the go-anywhere 10-piece stick.

Morinaga America kicks HI-CHEW brand into high gear

With eyes toward the future, the company celebrates 12 years of growth in the U.S. confectionery market.

Alyse Thompson

March 2, 2020

Over the last decade, Morinaga America has strived to carve out a place in the U.S. confectionery market for its fruity, chewy HI-CHEW brand. But where exactly it fits within the market is not easy to describe.

HI-CHEW Superfruit Mix

Morinaga America, Inc., Irvine, Calif.

Alyse Thompson

April 4, 2019

HI-CHEW’s Superfruit mix features Açaí, Kiwi, and a delicious new addition: Dragon Fruit, winner of the 2018 East Meets West Flavor Challenge.

Charting a growth course for chewy candy

Innovation in flavor, increased snacking drives chewy candy category upward.

May 23, 2018

No matter who's enjoying it, chewy candy serves as the perfect vehicle for flavor -- and fun.

Dragon Fruit wins Morinaga America’s flavor vote

New flavor to hit U.S. shelves in 2019.

Alyse Thompson

April 12, 2018

The results are in: Voters in Morinaga America’s East Meets West Flavor Challenge have decided to make Dragon Fruit the newest HI-CHEW flavor in the United States.