Dart joined Perfetti Van Melle on Oct. 6 to establish this new executive leadership team role for North America.

Gum manufacturers say focusing on innovation and amping up marketing efforts have helped the category correct course after two difficult years during the COVID-19 pandemic.

Perfetti Van Melle USA, Inc. will introduce the Chupa Chups XXL Trio, a large, multilayered lollipop with bubblegum inside.

In November, Perfetti Van Melle USA, Inc. will launch a Berry flavor of its Mentos Gum with Vitamins, a gum first launched in 2021 in a Citrus variety.

Airheads' new campaign is about how people who eat Airheads have more fun — but they take it to hyperbolic heights.

Gum sales began to rebound earlier this summer as mask mandates and other restrictions were lifted. Gum manufacturers hope this, along with product innovation, will draw consumers back to the category.

Perfetti Van Melle's Airheads brand launched the Candy Chicken Sandy in observation of National Fried Chicken Day on July 6.

The new bottle is 90 percent paperboard, is certified recyclable, and contains instructions for recycling.

In this newly-created leadership role, Tello expands his duties to oversee Perfetti Van Melle’s end-to-end supply chain for the U.S. and Mexico.

Perfetti Van Melle U.S.A., Inc. announces its Mentos Pure Fresh Gum has been awarded the ADA Seal of Acceptance by the American Dental Association.