Las Vegas-based Sugar Factory American Brasserie, a restaurant and retail confectionery operation, has opened a new store in Chicago’s River North neighborhood, which is just off Michigan Ave., a stretch commonly referred to as the Magnificent Mile.
The 2,400-sq.-ft. store, located at Michigan Avenue and Wacker Drive, now features an open floor plan and simple, elegant décor meant to draw new and repeat customers to the iconic Chicago brand, owned by 1-800-Flowers.
Pop music dances around the room as Katy Perry, Rihanna, Gerald Butler and other pop culture icons with lollipops in hand smile coyly down at everyone who steps into Sugar Factory’s new location in Rosemont, Ill.
Described as combination of “MTV meets Willy Wonka,” Las Vegas-based Sugar Factory will open a new 8,000-sq.-ft. brasserie and retail store near Chicago’s O’Hare Airport.