Inspiring impulse shopping online, offering mini meals and creating better search results are all crucial to confectionery success in 2019 — at least according to Hershey.
As consumers demand more information about ingredients and manufacturing processes — and healthier food overall — it may feel like they’re difficult to please. But it appears listening and fine-tuning products and processes can pay off, according to a new report from the American Customer Satisfaction Index
The Hershey Co. unveiled its latest confectionery category leadership and shopper-driven merchandising solutions at the 2018 National Association of Convenience Stores (NACS) Show.
In another move toward becoming a “snacking powerhouse,” the Hershey Co. has agreed to purchase Pirate brands, including the Pirate’s Booty; Smart Puffs; and Original Tings brands from B&G Foods, Inc. for $420 million.
It’s a sweet, simple truth: Most people like dessert. But what’s better than a regular dessert? One that features consumers’ favorite brands, according to new research from The Hershey Co. and The Center for Generational Kinetics.
The Hershey Co.’s consolidated net sales reached $1.75 billion in the second quarter of 2018, thanks to snack acquisitions and divestitures of its Golden Monkey unit and the Tyrells brand.
Alongside releasing its 2017 corporate social responsibility report, The Hershey Co. has unveiled a new strategy — the Shared Goodness Promise — designed to make a positive difference through investments, collaborative programs and sustainable business practices.