According to The Hershey Co.’s IDP Research, there’s a shifting trend away from the focus on significant others, as families and friends are starting to buy into the holiday by setting out candy dishes for Valentine’s Day.
“Making a difference is a Hershey core value and we are motivated when our business expertise and financial resources are able to make measurable, positive change," says Mike Wege, chief marketing and growth officer, The Hershey Co.
The Hershey Co. is expanding its cocoa sustainability program Learn to Grow through new public and private partnerships — and its goal is to create more sustainable cocoa by 2020.