Organic candy manufacturer YumEarth has added six new candies to its product line. Bold black licorice, pucker-inducing sours, and fruity licorice began rolling out nationwide in March.
The centerpiece of the program revolves around the launch of a custom WARHEADS application for the digital-touch-screen kiosk inside each of the parks.
A strategic shift, successful product launches and a new manufacturing facility have set the stage for double-digit growth for this midsized candy company.