As has become the tradition at the September ECRM event — officially referred to as the Candy Planning: Everyday & Non-Seasonal — Candy Industry Magazine and ECRM hosted a buyers’ choice award again this year.
The Hershey Co. runs more ads than other candy company, and the Hershey bar has more ad support than any other candy — at least according to data just released by ECRM.
“This is about growing and serving our customers better,” says Farrar. “It’s about taking the opportunity to enter into markets we don’t currently serve yet.”