With more than thirty years of experience across consumer goods, Ulrich reportedly brings a wealth of strategic insight and strong leadership that will enable further growth for the brand.
At the brand's Sweets & Snacks Expo booth this month, CandyRific featured its mini backpacks platform with several licenses, including a new design with Haribo.
This limited-edition treat, made with exclusive Cherry and Blue Raspberry flavors, joins Haribo's Goldbears line-up just in time for National Gummi Bear Day on April 27.
Seeing advertising in any industry is inevitable—but what I find interesting is that some candy and snack companies don't run ads as often as you may think.
The Green Bay football icon and Kansas City starter have fun recreating the new commercial, highlighting the latest installment of Haribo's iconic "Kids' Voices" campaign.
Haribo pursued record-breaking artistic achievement to announce brand’s first-ever art contest, #HOWiHARIBO, inspired by creative ways fans play with gummies.