In April, the brand introduced Sweet Chews, its first innovation outside of the gummy category. While fans had been asking for a fruit chew product, the timing wasn’t ideal, with the onset of the COVID-19 pandemic.
Over the last decade, Morinaga America has strived to carve out a place in the U.S. confectionery market for its fruity, chewy HI-CHEW brand. But where exactly it fits within the market is not easy to describe.
It’s been 30 years since Skittles introduced its iconic “Taste the Rainbow” tagline, so to celebrate this, the brand took a look at how America tastes the rainbow.
Fini Sweets is bringing its customary whimsy to its North American product offerings, which include a variety of flavors, shapes and a new packaging innovation designed to give consumers twice the fun and flavor.