IRI: Gift box chocolate generated $317 million in the year ending June 13, 2021.
July 26, 2021
Renewed focus on accessible gifting, along with consumers turning to chocolate to lift their spirits and cheer up loved ones during the COVID-19 pandemic, has buoyed the truffles, pralines, filled chocolates category.
Pink truck is a nod to the brand’s post-WWII history.
June 7, 2021
GODIVA is launching a sampling program in New York City to celebrate its 95th anniversary and to raise awareness of the brand’s national availability in food, drug, grocery and mass retailers.
Owners of Bissinger’s Handcrafted Chocolatier have announced plans to take over a former GODIVA Chocolatier store at the Saint Louis Galleria in St. Louis, Mo.
Swiss chocolate company also opens store in Washington D.C.’s Union Station.
February 15, 2021
GODIVA announced in January it would leave its 128 North American stores through sales and closures in order to focus on its online and food, drug and mass retail sales.
Company will focus on food, drug and mass retail, online sales.
January 22, 2021
In a departure from plans announced in 2019 to open 2,000 GODIVA locations worldwide, the chocolatier said it will instead continue its “aggressive focus” on food, drug and mass retail and online sales.