Although grabbing a pack of Snicker’s Bites as I made my way up to the cashier at the checkout lane was a non-event for me, it was a scientific research project for Mars akin to space shuttle management.
Chairman of the 2013 Sweets & Snacks Expo gives his predictions on what this years exhibition will hold and how to get the most out of the Expo experience.
Galaxy Chocolate’s Facebook post linking to its latest advertisement reads, “Just for you, here's our brand new Galaxy advert, featuring a very special Galaxy girl.” The Galaxy girl they’re referring to? A resurrected Audrey Hepburn, who died in 1993.
It was Debra Sandler’s remarks that stirred my soul the most. The recently appointed president of Mars Chocolate America reminded the audience that “consumers are redefining their relationship with food.”