The brand's new Dark Chocolate Salted Caramel and Dark Chocolate Salted Almond flavors are combined in one 32-pack pouch, available only at Costco Canada East locations.
While the company has done rotations in select Costco Canada locations over the years, this is the first time in about a decade that Vancouver consumers will be able to purchase its Palmiers.
Organigram said Trailblazer’s modernized brand identity and revitalized product lineup represent an opportunity to connect with consumers whose needs were previously unmet by the company's brand portfolio.
The brand wants its customers to "embrace their crispy side."
July 3, 2023
As part of the rollout, a new Crispy Minis campaign will debut starring Annie Murphy and taking audiences on a crispy revolution towards a new attitude.
New edibles begin rolling out in Canada this month.
June 9, 2023
The company has also launched Aurora Lab, an experiential research and education program designed to strengthen conversations with patients, retailers, budtenders and consumers.