Specialty candy retailer continues to expand throughout COVID-19 pandemic.
July 28, 2021
IT’SUGAR expects to announce more openings this year, including its second candy department store in the United States at the Ala Moana Center in Honolulu, Hawaii.
Filled croissants topped with Sour Patch Kids Bitz earn the top spot.
July 26, 2021
Open to U.S.-based chefs, professional cooks, restaurant operators and culinary students, the contest required participants to create an original recipe showcasing Sour Patch Kids Bitz.
Flavor innovation continues to drive growth across the three categories.
July 9, 2021
With chewy texture profiles continuing to dominate the sugar confectionery market, the jellies, licorice and chews categories are seeing steady growth.
Fans can guess the flavor for a chance to win $50K.
April 19, 2021
The Sour Patch Kids brand is introducing a mystery flavor for the first time and is inviting fans to play detective for a chance to win $50,000 and other instant prizes.
Brand will also bring jack-o-lantern mobile to one city.
October 12, 2020
The Sour Patch Kids brand knows Halloween will look a little different for everyone this year, so it's launching a reverse trick-or-treating experience across the U.S.
Store offers Sweets Bar, limited-edition merchandise.
August 11, 2020
Situated between New York University’s Washington Square campus and the SoHo Shopping district, the first Sour Patch Kids store is a permanent location operated by specialty candy retailer IT’SUGAR.
Spicy candy sales continue to heat up, according to Candystore.com. Data from the online bulk retailer indicate consumers are snapping up spicy and Mexican candies — and manufacturers are following suit.