Fans can guess the flavor for a chance to win $50K.
April 19, 2021
The Sour Patch Kids brand is introducing a mystery flavor for the first time and is inviting fans to play detective for a chance to win $50,000 and other instant prizes.
Brand will also bring jack-o-lantern mobile to one city.
October 12, 2020
The Sour Patch Kids brand knows Halloween will look a little different for everyone this year, so it's launching a reverse trick-or-treating experience across the U.S.
Store offers Sweets Bar, limited-edition merchandise.
August 11, 2020
Situated between New York University’s Washington Square campus and the SoHo Shopping district, the first Sour Patch Kids store is a permanent location operated by specialty candy retailer IT’SUGAR.
Spicy candy sales continue to heat up, according to Candystore.com. Data from the online bulk retailer indicate consumers are snapping up spicy and Mexican candies — and manufacturers are following suit.