Nerds' 30-second spot—its first TV broadcast spot since being acquired by Ferrara—is expected to air during the second quarter of the Big Game.

The announcement marks Williams' first brand partnership since his declaration to enter the draft.

The Conversation Heart brand is back with its heart-shaped lineup and the debut of its newest treat, Mellowcream Roses candy.

The gum was first introduced in the early 1960's by Beech-Nut Confection Division. 

The 30-second commercial is expected to air during the second quarter and will not only feature a fresh look at the Nerds characters, but will engage all the senses.

Just in time for Elf's 20th anniversary, Brach's reveals Elf candy canes, Swirly Twirly Gum Drops, and Candy Cane Forest Mellowcreme candy.

Ernie and the Elves are bringing magic to holiday traditions with the launch of Elf Limited-Edition Keebler Gingerbread Fudge Stripes and new Keebler Pretzel Pie Crusts.

Brach's will bring holiday celebration to the streets of New  York City with candy-cane trimmed, 30-foot gingerbread house float.

Trolli Sour Electric Crawlers debut this November, featuring two sour flavors zapped together, neon brite colors, and three flavor combinations.

The transaction will add well-known, family-owned candy brands to Ferrara’s fast-growing platform.