"Snickers Bar is the top-selling and fastest-turning item on shelf, so shoppers will be eager to pick up new Snickers Crisper," says Tim LeBel, v.p. of Sales for Mars Chocolate North America.
Perhaps one of the best traits the chocolate bar industry has to offer is its maintenance of old favorites, coupled with innovative and exciting new flavors that give even the bravest of taste buds a run for their money.
During my visit to the Topeka facility, I had an opportunity to see the man’s calming demeanor in action; while touring the plant, the SNICKERS line encountered a glitch.
Slated to produce M&M’S and SNICKERS, the roughly 500,000-sq.-ft facility is the first new Mars Chocolate North America site built in the last 35 years.