By reimagining consumer experiences and introducing new innovations, the world's favorite treats and snacks maker seeks to drive category success and future of impulse shopping
November 19, 2020
Mars Wrigley U.S. has announced a new lineup of products from some of America's favorite brands including SKITTLES, M&M'S, and ORBIT, among others.
Tim LeBel, chief Halloween officer, talks Mars Wrigley’s new virtual trick-or-treating app, retail strategies and how it plans to navigate winter holidays.
“While we know the holiday might look different — whether trick-or-treating happens or not, we want to be there for our consumers,” said Tim LeBel, chief Halloween officer and president of sales, Mars Wrigley U.S.