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Articles Tagged with ''branding''

Easter

Brands try to capitalize on Easter holiday

Branding expert recommends that companies hop out of their comfort zone this Easter season.

April 2, 2014

“From a branding perspective, Easter is fast becoming a secular occasion," says Mary Zalla, global president of consumer brands at Landor Associates.

Pearson’s president talks about Bit-O-Honey acquisition

Keller plans to revitalize the 90-year-old brand.

Crystal Lindell

May 1, 2013

“We have this great portfolio of classic, iconic candy brands and we’re getting good at breathing some new life into brands," Keller says.

‘ASR Group’ name unites leading sugar companies

American Sugar Refining Inc. debuts new logo

Jorona Johnson

January 23, 2013

In order to present a single identity to its customers and business partners, American Sugar Refining Inc. has launched a new corporate brand name — ASR Group.

What did 2012 teach us about branding?

Facebook, Obama and Hurricane Sandy provide insight.

Crystal Lindell

January 2, 2013

If 2012 is any indication, new products, local causes, and big data will all be important for brands in 2013.

Dylan’s Candy Bar launches sweet challenge

New York City confectioner hosts promotional contest celebrating National Candy Month

Alyse Thompson

June 12, 2012

Dylan’s Candy Bar is challenging its customers to “show their wrappers” in honor of National Candy Month.

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Articles Tagged with ''branding''

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