Snack Food & Wholesale Bakery was recently able to talk to Steve Kneepkens, VP of sales & marketing at Calbee North America, about pandemic snacking, as well as what's new and upcoming for the brand
Digital and social media promotion designed to drive in-store purchases this January
January 8, 2020
Harvest Snaps, the lineup of veggie-first snacks from Calbee North America, is launching a national social media and in-store promotion for the month of January, which is designed to help consumers keep New Year’s Resolutions by inspiring them to “Crunch Better!” in 2020.
Harvest Snaps is bringing back, by popular demand, two limited-edition holiday flavors to its lineup of veggie-first snack crisps: Salted Caramel and Cinnamon Brown Sugar.
Calbee North America, known for their ever popular Harvest Snaps, will announce the launch of Popper Duos at this year's Natural Products Expo West Booth N744.