Articles Tagged with ''licensing''

Brand Central will extend the Mars Wrigley brand portfolio across food and beverage categories, merchandise partnerships, and collaborations with leading lifestyle brands.

In partnership with Hershey’s, Chewy Chips Ahoy! Fudge Filled Cookies is the latest cookie creation in the Chips Ahoy! portfolio featuring mix-ins.

FLAN's collaboration with Warheads delivers a burst of nostalgia by way of colorful tees and gradient-dye collar button downs.

Takis, the salty snacks brand owned by Barcel USA, has announced it has signed Brand Central LLC, a premiere brand licensing consultancy, as its exclusive licensing agency in the United States. 

Ferrara is reintroducing Kellogg’s Fruity Snacks as Funables, a fruit snacks master brand featuring better-for-you ingredients and engaging on-pack experiences.

CandyRific is launching Looney Tunes character-themed items in partnership with Warner Bros. Consumer Products and Jelly Belly.

The Hershey Company and Brand Activation Consulting have expanded their line of officially licensed Hershey’s S’Mores accessories with Mr. Bar-B-Q and new partner, International Wholesalers.

Sun-Maid Growers of California has announced a brand licensing agreement giving Flowers Foods license to produce and distribute Sun-Maid Raisin bread to approximately 80 percent of the U.S. population.

Dallas-based private investment firm Highlander Partners has acquired the intellectual property, trademarks and associated licensing agreements for 10 chocolate and sugar confectionery brands from Huhtamäki Oyj, a global food and beverage packaging company headquartered in Espoo, Finland.

Taste of Nature, Inc. has partnered with Famous Brands International to license and produce Mrs. Fields-branded prepackaged cookies, the companies announced Monday.