Home » Super Bowl

Articles Tagged with ''Super Bowl''

Pop-Tarts joins Big Game advertising roster for the first time in brand history

New creative to dazzle taste buds on one of the biggest snacking days of the year

November 21, 2019

Everyone's game day snack spread is about to get a whole lot sweeter, as Pop-Tarts announced its Big Game advertising debut February 2, 2020.

Snack sales rise across the board leading up to Super Bowl

January 28, 2019

For the second year, SNAC International, the international trade association for the snack industry, examined just how many snacks Americans purchased for the Super Bowl.

Exclusive interview: First-ever Frito-Lay U.S. Snack Index reveals Super Bowl snacking picks

Potato chips, tortilla chips and salsa win on game day, while spicy and cheesy snacks are MVPs with younger consumers

January 22, 2019

Just as Americans are finalizing game day plans for Super Bowl Sunday, Frito-Lay North America today announced its inaugural U.S. Snack Index – a poll asking consumers what they plan to snack on during this year's big game.

Pringles returns to Super Bowl advertising with new 'flavor stacking' spot

Pringles focuses on the endless possibilities of 'Flavor Stacking' in humorous new ad

January 17, 2019

The Pringles brand is returning to Super Bowl LIII 2019 on Sunday, Feb. 3.

Snacking and the Super Bowl: Victory formation for snack marketers

February 2, 2018

Each year, the Super Bowl scores a touchdown for the snack industry, altering consumer purchasing behavior during the week leading up to the big game.

Snickers reveals sneak peek of Super Bowl 50 commercial

The spot is part of the brand's "You're Not You When You're Hungry" campaign.

Abigail Watt

January 27, 2016

In honor of Super Bowl 50, Snickers is treating the game to an honor usually reserved for presidents and major Hollywood stars – a "happy birthday" serenade from Marilyn Monroe.

Valentine's Day

Godiva’s fun pairing with Rob Riggle targets Valentine’s Day shoppers

Chocolate maker pairs up with man’s man of a comedian in hopes of lengthening Valentine's Day shopping season.

Crystal Lindell

February 4, 2015

“In a recent consumer survey, nearly half of men admitted to caring more about watching The Big Game than they do about giving their Valentine the perfect gift,” reports Godiva.

Snickers releases Super Bowl spot early after 2.5 million fan engagements

Fans win Super Bowl commercial challenge on social media.

Abigail Watt

February 3, 2015

This year, Snickers released its Super Bowl commercial early for the first time ever thanks to a swell in requests from fans on social media.

Snickers teases Brady Bunch Super Bowl XLIX commercial

Fans have the opportunity to ask for early release through social media.

Abigail Watt

January 23, 2015

Snickers fans are in for a retro treat during this year’s big game — or maybe sooner if they’re determined enough.

What happened to Yellow? M&M’S delights viewers with ‘nutty’ Super Bowl ad

Super Bowl 2014 commercial features Yellow M&M kidnapped

Valerie King

February 13, 2014

Those watching Super Bowl XLVIII found out what happened to Yellow in the official 45-second commercial, and it wasn’t pretty thanks to his highly sought after peanut interior.

General Mills launches new lineup of cereals

Doritos introduces LTO Flamin' Hot Korean-Style BBQ

Mars enters the freeze-dried category with Skittles Pop'd

Skittles' debuts ‘Legally Acknowledge the Rainbow’ campaign

Events

April 16, 2025

Trending Tastes and Hot Hues: What Snack and Bakery Consumers Crave

Hear from various experts on what is driving these consumer preferences, how to determine what shades and flavors are most likely to engage shoppers’ senses, and how to develop products that hit all the marks.

April 29, 2025

Cocoanomics: The Dynamics Behind the Cocoa Market and How to Manage It

Over the past year, the price of cocoa has hit historic highs, and has shown unprecedented volatility that makes the future of the cocoa market very difficult to predict.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!

Design, CMS, Hosting & Web Development :: ePublishing

Articles Tagged with ''Super Bowl''

Pop-Tarts joins Big Game advertising roster for the first time in brand history

Snack sales rise across the board leading up to Super Bowl

Exclusive interview: First-ever Frito-Lay U.S. Snack Index reveals Super Bowl snacking picks

Pringles returns to Super Bowl advertising with new 'flavor stacking' spot

Snacking and the Super Bowl: Victory formation for snack marketers

Snickers reveals sneak peek of Super Bowl 50 commercial

Godiva’s fun pairing with Rob Riggle targets Valentine’s Day shoppers

Snickers releases Super Bowl spot early after 2.5 million fan engagements

Snickers teases Brady Bunch Super Bowl XLIX commercial

What happened to Yellow? M&M’S delights viewers with ‘nutty’ Super Bowl ad

Discussing island baked goods with Sam's Carribean Marketplace's Andrew Morris

New Product Spotlight: February 2025

Talking protein bar innovation with Fulfil

Talking trends at Expo West 2025

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.