Girl Scout Cookie season kicks off nationally, bringing joy during unprecedented times

Girl Scouts of the USA (GSUSA) recently kicked off the 2021 Girl Scout Cookie season nationally, during a challenging time when many Girl Scouts are selling in creative, socially distant, and contact-free ways to keep themselves and their customers safe. Even in light of the COVID-19 pandemic, girls are adapting their sales methods to share the joy of Girl Scout Cookies through the largest girl-led entrepreneurship program—including taking contact-free pickup and delivery orders through a new national collaboration with Grubhub. Additionally, GSUSA is making online cookie ordering available nationwide on February 1 so consumers who don't know a Girl Scout can still purchase cookies from a local troop for direct shipment to their homes or donation to local organizations.

Girl Scouts kicked off the 2021 Girl Scout Cookie season nationally, during a challenging time when many Girl Scouts are selling in creative, socially distant, and contact-free ways to keep themselves and their customers safe. Visit www.girlscoutcookies.org for more information.

This season, Girl Scouts is collaborating with food ordering and delivery platform Grubhub so girls have another way to facilitate contact-free cookie orders. In select markets, with additional markets added throughout cookie season, consumers can order Girl Scout Cookies for pickup or delivery on Grubhub.com or the Grubhub app. Visit www.grubhub.com/food/girl_scouts to find out if and when contact-free delivery from Grubhub is available in your area.

Innovative girl-led sales methods

The Girl Scout Cookie Program has long taught girls how to run a business via in-person booths, door-to-door activity, and the Digital Cookie® platform online, which GSUSA launched in 2014. When the COVID-19 pandemic hit in the middle of the 2020 season and girls were faced with the same challenges as other small businesses, they quickly pivoted their sales methods. From running virtual cookie booths on social media to setting up drive-through locations to facilitating orders that ship directly to customers' doors, girls as young as five years old are continuing to embrace their entrepreneurial spirits, stay connected to their communities, and have fun by participating in the cookie program. And, the proceeds from each and every purchase stay local with the troop and its council to power Girl Scouts' essential leadership programming.

"We're proud of the resourceful ways Girl Scouts are running their cookie businesses safely and using their earnings to make the world a better place," said interim GSUSA CEO Judith Batty. "This season, our girls will continue to exemplify what the cookie program taught them—how to think like entrepreneurs, use innovative sales tactics, and pivot to new ways of doing business when things don't go according to plan. The cookie program is what keeps Girl Scouts thriving in communities across the country and is proven to build girls' leadership skills and help them become successful in life."

Ordering now available through delivery platform Grubhub

This season, GSUSA is collaborating with food ordering and delivery platform Grubhub so girls have another way to facilitate contact-free cookie orders. In select markets, with additional markets added throughout cookie season, consumers can order Girl Scout Cookies for pickup or delivery on Grubhub.com or the Grubhub app. A hands-on experience in managing e-commerce, local Girl Scouts will track and fulfill orders, manage inventory, and more, all using Grubhub's back-end technology. As always, the proceeds benefit the troop and council while providing another innovative way to safely run the cookie program virtually. GSUSA is grateful to Grubhub for waiving all fees for the organization to make this new delivery option feasible for sales without reducing troops' and councils' proceeds. To kick off the collaboration, Grubhub is offering free delivery on Girl Scout Cookie orders through February 14 with a minimum purchase of $15*.

Online ordering available nationwide February 1

GSUSA is making it possible for all consumers nationwide who don't already know a Girl Scout to purchase Girl Scout Cookies online for shipment to their doors. Beginning February 1, customers can enter their zip code into the Girl Scout Cookie Finder to find a local troop to purchase from through the Digital Cookie platform for direct shipment or donation to local organizations. This additional contact-free method supports local girls while keeping their safety and skill building top of mind.

"Like other people running small businesses, Girl Scouts are growing their cookie sale online to connect to consumers who may be harder to reach during the pandemic, all while staying resilient and learning skills such as money management, goal setting, and customer service," said Batty. "We are excited to open virtual cookie booths beginning February 1 to customers who don't know a Girl Scout so they can still support girls during this challenging time for all of us."

This year, Girl Scouts in select areas will offer the new Toast-Yay!™ cookie, a French toast–inspired cookie dipped in delicious icing and full of flavor in every bite. Toast-Yay! gives consumers a new way to celebrate moments of joy alongside other favorites, like Thin Mints® and Samoas®/Caramel deLites®. And though social distancing measures may keep families and friends apart, cookie customers can share joy and stay connected this season through a gift-box option that ships directly to others via the Digital Cookie platform.

How to safely purchase Girl Scout Cookies this season

Girl Scout Cookie season is recognized nationally from January through April, but local timing and product availability varies, so contact your local council for more information. Consumers can support Girl Scouts by purchasing cookies in a few different ways:

If you know a registered Girl Scout, reach out to her to find out how she's selling cookies in ways that meet local and state safety protocols.

If you don't know a Girl Scout, visit www.girlscoutcookies.org, text COOKIES to 59618 (message and data rates may apply. Text STOPGS for STOP, HELPGS for help), or use the official Girl Scout Cookie Finder app for free on iOS or Android devices to find socially distant or contact-free cookie booths if they are available in your area.

Visit www.grubhub.com/food/girl_scouts to find out if and when contact-free delivery from Grubhub is available in your area.

GSUSA is also grateful to GNC for opening space outside their retail locations for Girl Scouts to sell cookies in a safe and socially distant manner, when allowed by local COVID-19 guidelines.

Beginning February 1, enter your zip code into the Girl Scout Cookie Finder at www.girlscoutcookies.org to purchase from a local Girl Scout troop online for shipment to your door or to donate cookies to first responders and local causes.

* Terms & Conditions apply

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.