In the world of snacks, some innovations are hotter than others—and sometimes burn so brightly that the entire industry feels the heat.
Such is the case for Barcel USA, based in Coppell, TX, and its flagship product, Takis Fuego, an innovatively bold, rolled tortilla chip that astutely combines fiery heat from chile peppers with a touch of lime. The snack has clearly captured America’s attention—and its abundant fan base keeps coming back for more.