Company: BOBO's
Website: eatbobos.com
Introduced: March 2018
Distribution: National
Suggested Retail Price: $2.99-$4.99
Product Snapshot: They say less is more and that’s certainly true of BOBO’s newest product renovation. BOBO’s, the baked-from-the-heart oat bar brand, has announced they have replaced the original recipe’s vegan buttery spread, made from palm, canola and olive oils, with organic coconut oil, reducing all products’ list of ingredients by five. For the past 14 years, the humble oat bar recipe created by Beryl Stafford and her daughter ‘Bobo’ has remained unchanged. However, recognizing consumers preference for fewer yet high quality ingredients BOBO’s has invested in improving the ingredients quality while also refining the consistency and texture of each hand-made bar.
By way of comparison, leading bar brand’s ingredient decks have more than double the number of ingredients of the newly reformulated BOBO’s bar. The simplification was a conscious one, as the replacement of palm oil with organic coconut oil lessens the environmental impact of deforestation. Sustainability and simpler ingredients are important attributes to consumers and the move to organic coconut oil incorporates both of these tenets.
“This is the first time in 14 years that we’ve made a significant change to our recipe,” notes Stafford. “The chance to move to organic coconut oil and decrease the number of ingredients while improving product quality and consistency was too good to resist.” The recipe change takes place after a year of testing, both in the bakery and in the field, to ensure the flavor that BOBO’s ’s consumers love remains the same
The switch to organic coconut oil is effective this March in all 15 flavors of BOBO’s 3oz bars and 4 flavors of the STUFF’D Bars, which retail for $2.99 and all 6 Bobo’s 1.3 oz 5 ct Bites that retail for $4.99. To learn more about BOBO’s, visit eatbobos.com.
