Pamela's Products Big Fig and The Nutty Cookie

Company: Pamela's Products

Introduced: October 2017

Distribution: National

Suggested Retail Price: $3.99 per 4-pack or $0.99 per bar (Big Fig), $3.89 per 4-oz. box (Nutty Cookie)

Product Snapshot: This month, Pamela’s Products is expanding its line of gluten-free snack options with the Big Fig and The Nutty Cookie. Both gluten-free, kosher and non-GMO snacks combine delicious flavors with the same amazing texture the brand is known for, giving fans even better on-the-go, travel and packed lunch options.

Inspired by the enthusiasm for Pamela’s Figgies & Jammies, the Big Fig is an individually wrapped large bar version of the cookie, available in three flavors: Mission Fig, Raspberry & Fig, and Blueberry & Fig. Its suggested retail price is $3.99 per 4 pack or $0.99 per bar.

Adding to its lineup of ready-to-eat cookie offerings, the grain-free Nutty Cookie is available in three flavors—Ginger & Spice, Chocolate Chip and Macaroon—each with a suggested retail price of $3.89 per 4-ounce box.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.