Krispy Kreme Reese's Peanut Butter doughnut

Company: Krispy Kreme

Introduced: August 2017

Distribution: National

Suggested Retail Price: Varies

Product Snapshot: Krispy Kreme recently introduced its Reese’s Peanut Butter Doughnut, available for a limited time only at participating shops in the U.S.

“Similar to our hot, fresh doughnuts, the matchmaking of chocolate and peanut butter is a delicious combination that consumers have enjoyed for generations,” said Jackie Woodward, chief marketing officer of Krispy Kreme Doughnuts. “In partnering with The Hershey Company, we’re satisfying an intense desire that Krispy Kreme and Reese’s fans never knew they had.”

Combining two iconic American flavors, the new Krispy Kreme Reese’s Peanut Butter Doughnut is filled with a Reese’s Peanut Butter Kreme filling, dipped in chocolate icing and topped with a chocolate and peanut butter drizzle, and Reese’s Mini Peanut Butter chips and peanuts.

Consumers can go to www.krispykreme.com/reeses to find a participating Krispy Kreme shop near you. Share your experience on social by tagging @krispykreme and using the hashtag #ReesesPeanutButterDoughnut.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.