The Little Kernel miniature popcorn

Company: The Little Kernel

Date Introduced: May 2016

Distribution: National

Suggested Retail Price: $3.99

Product Snapshot: The Little Kernel, a line of “miniature popcorn,” made its debut in The Real Housewives of New Jersey episode “A Life to Envy” on Sunday, July 31, 2016. In the episode, cast member Jacqueline Laurita’s husband, Chris, is tasking Flood Creative with the branding and packaging of the snack startup. Chris explained to the agency that the inspiration for the brand came from his son, Nicholas, who is autistic and follows a gluten free diet as part of his treatment. Popcorn is a great gluten free snack for Nicholas, but the pieces are too big for easy snacking, thus the idea for The Little Kernel was born.

Flood Creative was asked to take just three words “The Little Kernel” and turn it into a brand with a character that would tell the flavor story for each product.

World travel and adventure served as inspiration for the branding and the tagline "Never Surrender to Subpar Snacks." Each package tells a flavor story with custom illustrations created in-house by lead designer Melissa Piombo. The Little Kernel has already won the coveted GDUSA 2016 Graphic Design Award.

The miniature popcorn line is made from whole grain and is popped in 100-percent pure olive oil. The Little Kernel is gluten and dairy free as well as Non-GMO and OU Kosher and is available in six all-natural flavors: Naked, Truffle Sea Salt, Sweet and Salty Kettle, Pink Himalayan Salt, Butter, and White Cheddar.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.