TERRA Adirondack Reds

Company: The Hain Celestial Group Inc., Lake Success, NY

Introduced: August

Distribution: National (exclusively at Whole Foods Markets)

Suggested Retail: $3.78 for a 5-ounce bag

Product Snapshot: TERRA Chips, a Hain Celestial Group brand, has collaborated with the Seed Savers Exchange, a nonprofit organization dedicated to the preservation and proliferation of heirloom fruit and vegetable varieties, to launch a line of co-branded vegetable chips made from vegetable varieties whose seeds can be purchased through the organization. TERRA Adirondack Reds—the newest addition to the line—are made with vibrant Adirondack red potatoes and other non-GMO ingredients. Like all TERRA Real Vegetable Chips, they’re also gluten-free and certified kosher. Other flavors in the line are Beauregard Sweets, made with Beauregard sweet potatoes, and Heritage Blend, made with Chioggia beets, naturally blue potatoes and Yukon Gold potatoes.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.