Superfood+ Seeds and Nuts

Company: Navitas Naturals, Novato, CA

Introduced: December 2014

Distribution: National

Suggested Retail: $5.99 to $7.99 for a 4-ounce bag

Product Snapshot: Navitas Naturals Superfood+ snack mixes combine energizing superfoods with nutrient-rich seeds. Three new mixes recently joined the line: Turmeric Tamari Almonds combines turmeric, an ancient medicinal herb, with tamari and almonds. Coconut Hemp Almonds features almonds with a sweet and savory seasoning of cacao, coconut oil, hemp seeds, palm oil, coconut palm sugar and sea salt. Coconut Hemp Pepitas comprises crunchy pepitas (pumpkin seeds), chewy coconut and hemp seeds lightly seasoned with coconut palm sugar and sea salt. Like the line’s other varieties, the new mixes make it easy for consumers to gain a balanced supply of antioxidants, fiber, protein, essential fatty acids, vitamins and minerals while on the go.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.