World Kitchens undergoes brand makeover

Meat snacks manufacturer World Kitchens, a Links Snacks Inc. brand based in Minong, WI, recently completed a brand refresh, overhauling its logo, package design and size options. World Kitchens’ jerky packaging now features a repositioned new logo, design elements that capture the brand’s essence and a new tagline—“World Class Jerky. Value Price” (top).

Additionally, World Kitchens has recalibrated its packaging sizes, aligning them to meet customer needs and demands. World Kitchens jerky now comes in a 10-oz. mega bag with a suggested retail price of $12.99; a 7.2-oz. jumbo bag with a suggested retail price of $10.99; and a 3.1-oz. snack size with a suggested retail price of $5.99.

“We’ve always sold high-quality products at value prices with our World Kitchens brand,” says Jeff LeFever, vice president of marketing, Link Snacks Inc. “With the brand refresh, we are able to better communicate that quality and value through a brand voice that resonates with the target consumer.”

World Kitchens beef jerky offerings include Old Fashioned, Teriyaki, Peppered, Hot & Spicy and Brown Sugar. All varieties are available nationwide in mega, jumbo and snack sizes. World Kitchens Original Turkey Jerky is available nationwide in mega and jumbo sizes.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.