Iron Girl Energy Bar

Company: Nestlé Performance Nutrition, Glendale, Calif.
Website:www.nestlenutrition.com
Introduced: April
Distribution:National
Suggested Retail:

99 cents for 1.41-oz bar; $4.99 for six-bar, 8.47-oz. box

Company:Nestlé Performance Nutrition, Glendale, Calif.
Website: www.nestlenutrition.com
Introduced:April
Distribution:National
Suggested Retail:

99 cents for 1.41-oz bar; $4.99 for six-bar, 8.47-oz. box

Product Snapshot:ThePowerBarbrand co-branded with theIron Girlevent-based brand to create an energy bar specifically designed for women. Each bar contains calcium, iron and B vitamins and is made with whole grains mixed with real fruit and cocoa. They come in Strawberry & Cranberry and Cocoa Crunch varieties.
Ingredients (Strawberry & Cranberry): Whole grain oats, rice syrup, sugar, invert sugar, malted barley extract, strawberries, palm oil, glycerin, soy protein isolate, oat bran, cranberries, calcium carbonae, rice flour, wheat flour, honey, yellow corn flour, salt, soy lecithin, natural flavor, ferric pyrophosphate, iron, mixed tocopherols, niacinamide, molasses, calcium pantothenate, folic acid, pyridoxine hydrochloride, vitamin B6, riboflavin, vitamin B2.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.