Jazwares, the toy company behind Squishmallows, announced it is teaming up with Baked by Melissa, the NYC-based mini cupcake brand specializing in "bite-size" treats. The brand will be transforming Squishmallows into bite-sized cupcakes.
“It has been so much fun bringing these iconic plush characters to life as bite-size cupcakes,” says Melissa Ben-Ishay, co-founder and CEO of Baked by Melissa, who designed every cupcake herself. “Baked by Melissa is an essential addition to any celebration, big or small, and we know this collaboration will be the perfect spin on our holiday treats for both Baked by Melissa and Squishmallows fans alike.”