Second Nature Brands LLC, a portfolio of premium and better-for-you snacks and treats brands, today announced it has entered into a definitive agreement to acquire the Voortman cookie brand from The J.M. Smucker Co. in an all-cash transaction worth $305 million.
Voortman is a manufacturer and marketer of zero-sugar cookies and wafer cookies, sold across the U.S. and Canada under the Voortman Bakery brand. The transaction includes all Voortman trademarks and its leased manufacturing facility in Burlington, Ontario, Canada. In addition, approximately 300 employees will transition with the business.