IT’SUGAR has announced an exclusive partnership with Haribo. Beginning October 16, IT’SUGAR will offer a wide variety of Haribo's gummies in its stores for the first time, including single-flavor options like Cherry, Pineapple, Raspberry, and Strawberry as well as shapes like Goldbears, Twin Snakes, Happy Cola, and more.
This collaboration gives consumers the chance to create their favorite mix of Haribo treats in the U.S., exclusively at IT’SUGAR stores. In addition, select IT’SUGAR locations will offer experiences to bring Haribo to life for consumers, including visits and photo opportunities with Haribo's Goldbear.