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Hilco launches Kool-Aid Candy Coated Gummy Bites

The bites include dextrose coating and a Kool-Aid flavored gummy inside.

Hilco Sweets has joined with Kraft Heinz for its new Kool-Aid Candy Coated Gummy Bites and Sour Candy Coated Gummy Bites.

Available in 5.5-oz. peg bags, the candy-coated gummy bites come with a crunchy dextrose candy coating and a Kool-Aid flavored gummy inside. Consumers can enjoy a three fruity flavors bag with Tropical Punch, Cherry, and Grape, or a bag with four Sour flavors including Watermelon, Blue Raspberry, Green Apple, and Orange. The suggested retail price is $2.99-$3.99.

Hilco Sweets provides unique novelty candy utilizing popular licensed brands including Kool-Aid, Warheads, Girl Scouts of the USA, Hostess, and more. Quality candy and consumer satisfaction has always been at the top of Hilco's priorities. Hilco has more than 25 years of success and joy in bringing fun, affordable toy and candy novelties to the consumer. For more information, visit HilcoUSA.com or call (502) 785-3087.

KEYWORDS: Hilco Kool-Aid

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.