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Sour Patch Kids launches LTO Snapple Fruit Flavor Mix

The new flavor mix will hit shelves in July.

This summer, Mondelēz's Sour Patch Kids brand is partnering with Snapple to introduce a new flavor mashup: the all-new, limited edition Sour Patch Kids Snapple Fruit Flavor Mix.

Sour Patch Kids Snapple Fruit Flavor Mix is a mix of candy in three limited-edition flavors inspired by Snapple’s juice drinks: Mango Madness, Kiwi Strawberry, and Fruit Punch. The new flavor mix will hit shelves in early July at all major national retailers and is available in a 3.61-oz. bag for $1.28 SRP and an 8.02-oz. bag for $2.88 SRP.

Mondelēz International is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.

KEYWORDS: Mondelez International Sour Patch Kids

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.