Kraft Mac &amp; Cheese expands to popcorn form

The popcorn will retail for $4.49 online.

Kraft Mac & Cheese expands to popcorn form

courtesy of Kraft-Heinz

This summer, consumers can elevate their snacking game with Kraft Mac & Cheese Popcorn, from Kraft-Heinz.

Serving up comfort and smiles one bag at a time, Kraft Mac & Cheese Popcorn is the cheesiest it’s ever been, per the brand. Released earlier this month, this premium air-popped popcorn is mixed with butter and dusted with a seasoning reminiscent of the rich, cheesy powder consumers are familiar with. It’s a fusion of classic comfort and modern snacking.

The popcorn is available for $4.49 online at The Popcorn Factory and will be coming soon to select retailers nationwide.

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.

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