SweeTARTS introduces Twisted Rainbow Punch Mega Rope

The new product is a permanent addition to the SweeTARTS lineup.

Ferrara's SweeTARTS is launching a new take on its signature soft and chewy SweeTARTS Rope with new SweeTARTS Mega Rope.

SweeTARTS Mega Rope are filled with "mega" amounts of tart filling surrounded by licorice. Available in the classic SweeTARTS Ropes flavor, Twisted Rainbow Punch, each bite features a union of fruit punch flavors with a tart filling to match.

"We know that consumers are increasingly looking for candy that is both fun and provides unique eating experiences. SweeTARTS MEGA Rope meets that demand. It's not only a pick-me-up that will excite taste buds, but it will satisfy sweet and tart cravings all in one mega form," says Dave Foldes, director of marketing for SweeTARTS. "As the latest innovation to join the SweeTARTS family, this treat is just another way we're daring fans to try an unexpected flavor combination with every bite."

Each soft, chewy rope features packaging with an individual SweeTARTS Mega Rope inside. The new product is a permanent addition to SweeTARTS' existing line of candies and is now available for purchase at retail locations nationwide. SweeTARTS Mega Rope comes in 1.32-ounce packs for a suggested retail price between $1.49 to $1.99. Prices may vary.

Ferrara is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.