Endangered Species Chocolate to launch seasonal shapes for Valentine’s Day

The limited-time candy features heart, koala, and bear shapes in festive pouches.

Courtesy of Endangered Species Chocolate

Endangered Species Chocolate, the purpose-driven brand, has announced its first venture into seasonal confections, the Be Mine Mix, is hitting shelves in time for Valentine’s Day. The product consists of a 48% milk chocolate version and a 60% dark chocolate iteration. Each 3.5-oz pouch will contain 14 pieces in three shapes: hearts, koalas, and grizzly bears.

According to the company, the playful shapes align with the brand’s ongoing mission of giving forward and helping them appeal to a larger, multigenerational audience. All ESC chocolate is fair-trade, non-GMO, gluten-free, kosher, and (in the case of the dark chocolate products) are also vegan.

"In crafting the 'Be Mine Mix,' we sought to create more than just a delectable treat; we aimed to encapsulate the essence of our ongoing mission. These charming, nature-inspired shapes symbolize our dedication to preserving wildlife and the environment, making each bite a meaningful connection to the cause," says Whitney Bembenick, ESC's chief revenue officer.

The Be Mine Mix MSRP is $6.99; both versions will be available for purchase on ESC's website and in select other retailers this month.

Jenni Spinner is the chief editor of Snack Food and Wholesale with more than 25 years of experience in business-to-business communications. She has written extensively about food production, safety and packaging; pharmaceutical drug development; concrete and masonry construction; and more. She holds a Bachelor’s in Communications from the University of Illinois. Jenni can be reached at spinnerj@bnpmedia.com.