Mars celebrates Valentine's Day with personalized M&M's

The brand is also bringing back its fan-favorite seasonal flavor, White Chocolate Strawberry Shake, for a limited time.

M&M’s is introducing Valentine’s Day treats and bringing back bestsellers including heart-shaped candy boxes, themed gift bottles, and gift jars, exclusively on MMS.com. Courtesy of: M&M's

To celebrate love and friendship, M&M's, part of Mars, has released its 2024 Valentine's Day Gift Guide exclusively on MMS.com, the one-stop-shop for customizable gifts, party favors, and limited-time seasonal flavors. This year's annual Valentine's Day Gift Guide features an array of gift options that are flavorful and colorful.

"Valentine's Day and chocolate go hand-in-hand, Mars wants to make sure consumers have a sweet holiday by making it easy to find thoughtful gifts with our M&M's Valentine's Day Gift Guide," said Jarid Lukin, global senior director, M&M's Digital. "Complete with heart-shaped gift boxes, candy dispensers, party favors and more, our gifts continue to showcase what MMS.com has to offer, with personalized options that add an extra sprinkle of love."

Whether looking for a Valentine's gift for a significant other, a Galentine, or a parent, M&M's Valentine's Day Gift Guide has a variety of gifts that will spark happiness for any recipient. They also have favors perfect for guests at a Valentine's party. The full offering includes best sellers like M&M's Teddy Bear and Heart-Shaped Candy Gift Boxes, M&M's Gift Bottle and Favor Packs, all of which can be personalized for an added touch. Gift givers can choose from 20+ M&M's colors and can print custom messages, choose from hundreds of clipart and even print a photo on the candy.

To sweeten the holiday of love, M&M's is introducing new treats in its Valentine's Day Gift Guide this year. M&M's fans can enjoy these seasonal additions:

Heart Party Favors: Consumers can personalize M&M's candies with meaningful messages, photos, or a logo. The peek-a-boo window on each festive pack shows off their candy creations.
Customizable Packaging Options: Consumers can now customize the M&M'S chocolate candies and add custom text on the packaging to make it extra special.
M&M's is also gifting all of its fans the sweet feeling of sharing a shake with someone special with the brand's seasonal Valentine's flavor, bringing back the fan-favorite seasonal flavor M&M's White Chocolate Strawberry Shake back for a limited time only. Everyone can share this seasonal flavor that captures the taste of a strawberry shake combined with smooth white chocolate and coated in Valentine's Day-themed shells.

To be among the first to know about future brand news, sign up for the M&M'S newsletter here.

Mars Wrigley is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.