The company announced its rebranding and also the expansion of its buckwheat snack portfolio.
Amidst aggressive sales growth and new distribution in major national retailers, artisanal snack company Maine Crisp is rebranding as Better With Buckwheat. The new brand, which will retain the Maine Crisp product line, readies the gluten-free producer to introduce buckwheat-based innovations in additional snacking categories.
The Better With Buckwheat rebrand emphasizes the snack company’s key differentiator, a gluten-free ancient seed crafted into snacks, and supports the company’s goal to educate consumers about buckwheat in an approachable, playful manner. Designed in partnership with branding agency MoxieSozo, Better With Buckwheat employs bright colors and a cheerful tone to share information that consumers want when they choose better-for-you products for their families.