Have consumers been eating Airheads the “wrong way” for the past 20 years? That’s what TikTok wants to know after influencer Jordan Howlett, aka jordan_the_stallion8, who shares food secrets with his more than 9M followers, posted in a recent TikTok video. He claims if you shake Airheads candy they will form into a small pillow that, in his opinion, tastes better. More than 12 million views later the trend went viral, but Airheads noticed that some people were surprised by the amount of arm strength it takes to shake the taffy bar all the way into a pillow. So in true Airheads fashion, the candy maker came up with a logical solution ...

To open an “Airheads Shake Factory” at Muscle Beach Gym in Venice Beach, CA, powered by bodybuilders shaking Airheads into pillows for fans. The bodybuilders will be working the assembly line at the shake factory from 2 to 7 p.m. PT on June 21, shaking Airheads bars of any flavor so fans can finally decide which tastes better, shaken versus unshaken. Eventgoers can also participate in "shake offs" to see who can shake their bar into the smallest size in a minute.  A leaderboard will track the best shakers throughout the event with prizes being given away throughout the day.

“It has been great to see so many Airheads fans get excited about this unique way to eat their bars,” said Craig Cuchra, vice president of marketing at Perfetti Van Melle, maker of Airheads candy. “Whether you’ve known about the shake for years or it’s new news to you, it’s hard to resist the urge to try it with your favorite bar. We realize the ‘shaking’ element takes time and effort, so we’ve rounded up a group of candy-loving bodybuilders to do the heavy lifting for you.”

Airheads has also launched #AirheadsChallenge, which encourages fans to shake and show their Airheads bars. The challenge has generated millions of views to-date.

Perfetti Van Melle is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.