Dove Chocolate, part of the Mars family of brands, unveiled a new initiative encouraging everyone to help honor and uplift mothers and mom figures across its Dove Instagram page.

Leading up to Mother's Day, moms will be the star of Dove Chocolate's Instagram channel through content, comments of appreciation, and reposts of love and admiration. The brand is asking followers to post a picture of a beloved mom or mom figure and share uplifting messages on how they have positively impacted their lives to celebrate Mother's Day. Moms can be entered for the chance to win a feature on the Dove Chocolate Instagram channel and a self-care day complete with Dove Chocolate Promises and a spa day. Entrants should tag @DoveChocolate, their mom or mom figure, and include #DoveChocolateMOMents, now through Friday, May 12.

"Dove Chocolate has a long-standing history of supporting women both globally with our CARE partnership as well as in the U.S. with our Dove InstaGrants program empowering entrepreneurs," said Martin Terwilliger, senior director, Mars Wrigley. "Mother's Day is another reason to uplift and celebrate women for the endless amount of care they show others, and to empower moms to prioritize self-care this week and beyond."

Since 2016, Dove Chocolate has supported and partnered with the international humanitarian organization CARE to help improve the livelihoods of women in cocoa growing communities through increased access to savings, loans, and other income generating support. Together with CARE, Dove developed a Village Savings and Loans Associations (VSLA) model, designed to economically empower women by promoting financial inclusion and innovation. Today, VSLAs are now operating in 88 communities in Côte d'Ivoire and Ghana, and 75% of the VSLA members are women. Dove Chocolate created the InstaGrants program to bring the spirit of our work in West Africa to life by uplifting, celebrating and empowering women entrepreneurs throughout the country. 

For more information, visit dovechocolate.com.

Mars Wrigley is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.