The Ferrero Group has committed to making all of its packaging 100% reusable, recyclable or compostable by 2025.
The confectionery giant has signed the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, sharing the Foundation’s vision of a circular economy for plastics, where plastics never become waste, and the need for action across the entire supply chain. In signing the New Plastics Economy Global Commitment, Ferrero wants to play an active role and also commits to eliminating problematic or unnecessary plastic packaging through redesign, innovation, and new delivery models.
Ferrero also released its 10th Corporate Social Responsibility Report, through which Ferrero demonstrates its goal to positively contributing to the planet and the people it works with through its social responsibility strategy, “Sharing values to create value.”
“Ferrero has always taken a responsible approach to delivering high-quality product experiences that positively contribute to both today and tomorrow’s society,” said Giovanni Ferrero, executive chairman of the Ferrero Group. “This belief continues to drive us towards a responsible value chain by sourcing sustainably, producing sustainably and now by further strengthening our commitment to more sustainable packaging. We are pleased to announce our commitment towards 100% reusable, recyclable or compostable packaging by 2025 and signing The New Plastics Economy Global Commitment with the Ellen MacArthur Foundation allows us to support the acceleration towards a circular economy.
To achieve this new challenging commitment, Ferrero will engage its entire group, suppliers and partners. Investments in R&D and open innovation, as well as working in partnerships, will drive the Ferrero strategy to eliminate unnecessary plastic packaging without compromising the quality and freshness of its products.
In line with its global commitment, Ferrero will implement the following initiatives as part of a roadmap towards 2025:
R&D and Open Innovation
Reimagining products and packaging to meet the expectations of today’s consumer means putting innovation at the center of our efforts. We are investing further in the R&D and open innovation departments to:
- Eliminate unnecessary plastic packaging
- Maximize use of recycled materials where this is safe for our consumers
- Explore projects to test new compostable packaging materials for targeted applications, with focus on marine compostable solutions
To boost local plant waste recycling initiatives Ferrero is partnering with several actors, such as recyclers, national waste management systems, non-food companies to:
- Explore applications for difficult to recycle packaging structures
- Identify projects to use plant packaging waste to ensure circularity at the lowest environmental impact
Global and Local Activations
Ferrero will continue to engage with its suppliers and partners both globally and locally, joining specific associations to streamline definitions and testing methodologies for existing infrastructures.
Ferrero will increase its efforts in plugging leaks from after-use collection systems:
- Providing consumer information on correct disposal together with packaging disassembly and recycling tips
- Evaluating and joining reliable associations to contribute toward a solution
The Ferrero Group will continue to share announcements on these future milestones as part of the journey to make all packaging 100% reusable, recyclable or compostable by 2025.
