In December, Jelly Belly Candy Co., Fairfield, Calif., will launch a national “Where’s Mr. Jelly Belly?” sweepstakes inviting fans to search for the mascot in locations around the world. Consumers can search each country for clues as to Mr. Jelly Belly’s whereabouts; one special clue earns an entry into the grand prize sweepstakes. Instant prizes also will be awarded to thousands of consumers. The sweepstakes will take place online atwww.wheresmrjellybelly.comand be heavily promoted at retail through dedicated displays. About six million specially marked packages of Jelly Belly candy, in a wide range of varieties and sizes, will feature information about the sweepstakes, as well. They’ll begin shipping in November. The promotion will run through July 31, 2009. For details, contact Jelly Belly Customer Service at 1-800-323-9380.
