American Licorice Co. is introducing five new products under its Sour Punch and Red Vines brands that are inspired by feedback from fans.
“American Licorice Co. and its Red Vines and Sour Punch brands uphold a mission to celebrate the value of every individual,” said Kristi Shafer, vice president of marketing, American Licorice Co. “In doing so, we highly regard the encouraging support of our fans who have shared their stories and love for our brands. Our new products for 2020 honor the inspiration our loyal customers have given us and serve as our tribute to them,”
Driven by a mission to celebrate uniqueness and individuality through its Embrace Your Punch initiative, Sour Punch is incorporating its uplifting message into its new Sweet Bites, which are unlike any other product unveiled by the brand in its 30-year history.
“Our new Sour Punch Sweet Bites, our only sweet, non-sour candy, celebrates individuality by being unique amongst our famously sour product line,” Shafer said.
Sweet Bites present an assortment of four new flavors based on fan requests, like Cotton Candy, and are packaged in a collection of six unique Embrace Your Punch-themed designs.
Along with Sweet Bites, Sour Punch is debuting the much-anticipated Fan Favorites Bites, featuring fans’ most beloved flavors together in one bag. Furthering its mission to do good, the Sour Punch Sip-N-Chew Straw takes on plastic straws with an eco-friendly, edible drinking straw that is as much fun to drink from as it is to eat. Sour Punch is also adding Grape Straws, social media fans’ most requested product, as a permanent offering in the portfolio.
Lastly, responding to social comments from fans, the Red Vines brand is reintroducing SuperStrings, a pull-apart red licorice twist.
Each of these fan-inspired products will be available on retail shelves nationwide and online beginning late Fall 2020.
Sweet Bites: Sweet Bites comes in four non-sour flavors: Dream Berry, Passion Punch, Grateful Grape and Cotton Candy. Sweet Bites will be available in a 9-oz. standup bag with an S.R.P. of $2.99-$3.49 and a 5-oz. hanging bag with an S.R.P. of $1.39-$1.69. Shipping November 2020.
Fan Favorites Bites: The Sour Punch Fan Favorite Bites assortment features four top-requested, fan favorite flavors: Grape, Tangerine, Fruit Punch and Lemon. Fan Favorite Bites are offered in a 9-oz. standup bag with an S.R.P. of $2.99-$3.49 and a 5-oz. hanging bag with an S.R.P. of $1.39-$1.69. Shipping November 2020.
Sip-N-Chew Straws: Sour Punch Sip-N-Chew Straws are sweet and sour edible drinking straws that can replace plastic straws and are available in two flavors: Blue Raspberry and Cherry. They are perfect for frozen or iced beverages. The 0.9-oz. Sip-N-Chew Straws come in 12 caddies per case, each caddy including 30 straws with an S.R.P. of $0.89-$1. Shipping November 2020.
Grape Straws: The Sour Punch Grape Straw is the most requested flavor on social media by brand fans. Grape Straws are packed in a 4.5-oz. tray with an S.R.P. of $1.29-$1.79 and a 2-oz. tray with an S.R.P. of $0.99 -$1.39. Currently shipping online orders.
Red Vines SuperStrings: The SuperStrings twists are pull-apart red licorice designed to be peeled, played with and eaten. Most recently only found in the Red Vines California Collection, SuperStrings will now be available in a snack-size 14-oz. package with resealable bag. Each bag has an S.R.P. of $2.69-$3.49. Shipping November 2020.
