Nutrition bar manufacturer marks 25-million sold milestone with giveaway

Extend Nutrition promises year’s supply to lucky consumer.

The manufacturer of Extend Nutrition bars, a sugar-free, gluten-free protein bar designed to help control blood sugar for 6-9 hours, will mark the sale of 25 million protein bars with a special consumer giveway.

Beginning today, consumers can visit a special page on the company’s website through Sept. 9, 2014, to win a free year’s supply of Extend Nutrition products.

Invented by Dr. Francine Kaufman, former president of the American Diabetes Association, the brand began as a mail-order company in the 1990s, eventually launching an e-commerce website. Recently, Extend Nutrition has expanded its distribution significantly with partners including Walgreens, CVS, Target and Amazon.

Using a patented Nutra9 blend, the bars feature a unique combination of extended-release carbohydrates, fiber, lean protein, and a small amount of healthy fat. This blend of ingredients has been scientifically studied and proven to benefit diabetics, help with hunger control and to provide a healthy snack alternative for the health conscious consumer, the company says.

Selling 25 million protein bars is a sign of much bigger things to come, says company President Kevin Dalrymple. “We have always been committed to helping people take small, simple steps to healthier living, and we are about to make it easier than ever,” he says. “We will launch a groundbreaking line of new bars later this year that are sugar free, all-natural, sweetened with stevia, and as with all of our products, help control blood sugar for up to 9 hours.”

The winner of the One-Year Supply Giveawaywill have the first opportunity to enjoy the Chocolate & Caramel and Cookies & Cream flavors from Extend Nutrition, which are set to launch this fall.

The Giveaway is now open to the public. One lucky winner will be named on Sept. 9, 2014.

With more than 30 years experience in B-to-B reporting, writing and editing — the bulk of which was dedicated to covering the bakery, confectionery and snack industries — Pacyniak has chronicled changes within the food industry since the early 1980s. A Boston University journalism degree graduate, he worked for a variety of publications before joining BNP Media in 1994 as editor of Snack Food & Wholesale Bakery magazine. In 2001, he took over as editor-in-chief of Candy Industry until 2018.