Mars' M&M’S and Dove brands have added limited-edition flavors to their seasonal lineups: M&M’S Espresso Dark Chocolate Candies and Dove Promises Silky Smooth Holiday Brownie Batter.
"At Mars, we like to say we're consumer obsessed, and that especially rings true during the holiday season as we look forward to delighting our fans with seasonal twists from fan-favorite brands like M&M'S and Dove," said Allison Miazga-Bedrick, senior director, Mars Wrigley. "No matter what holiday you are celebrating, it's a wonderful time for people to come together and feel a sense of belonging and enjoying the newest seasonal flavors from M&M'S and Dove can make it a whole lot sweeter."
A twist on classic M&M'S, the Espresso Dark Chocolate Candies combine a smooth and rich espresso flavor with creamy dark chocolate, coated in festive-colored candy shells. On the heels of the recently announced M&M'S Caramel Cold Brew, M&M'S Espresso Dark Chocolate Candies is the second coffee-flavored M&M'S innovation. The two flavors were inspired by consumer trends and a nearly 60 percent increase in sales of espresso-flavored products during the holidays. M&M'S Espresso Dark Chocolate Candies will be available in 3.14-oz. share size and 7.44-oz. laydown bags.
Dove Promises Silky Smooth Holiday Brownie Batter delivers on the classic holiday favorite flavor, featuring a gooey brownie batter-flavored filling inside the brand's classic milk chocolate shell, all wrapped in Christmas tree-patterned foil. The limited-edition holiday varieties will be sold at retailers nationwide and available in 7.94-oz. laydown bags.
To sweeten the holidays even more, Mars is giving 10 fans the chance to win a taste of the new products with the #MarsMovieSweepstakes. Fans must visit the M&M'S and Dove tweet announcing the sweeps and tag a family member or friend they’d watch a holiday movie with this season using #MarsMovieSweepstakes. Winners will receive a $400 gift card and MMS.com Gift Guide items, along with packs of the new limited-edition treats.