betterland foods, founded by entrepreneur Lizanne Falsetto (founder and former CEO of think!), has announced its newest WOO flavor: Creamy Nougat, the second SKU to launch under the layered chocolate bar line.
Creamy Nougat features caramel and cow-free nougat enrobed in a Fairtrade chocolate. betterland's chocolate is certified Fairtrade via Fairtrade America. The new flavor will be available online direct-to-consumer this fall at woobars.com. The bars have twice the protein and half the sugar content of regular chocolate bars.
WOO's nougat is made with Perfect Day's animal-free whey protein. Perfect Day's proteins are made through precision fermentation, which uses up to 99 percent less water and produces up to 97 percent fewer greenhouse gas emissions than does traditional dairy.
"The WOO line expansion is an exciting step in our partnership with betterland and bringing our kinder, greener impact to life," said Ryan Pandya, Perfect Day co-founder and CEO. "Lizanne and her team's momentum in bringing no-compromise products to consumers exemplifies how aligned we are in the importance of our shared mission."
Falsetto adds: "We are committed to sourcing healthier, environmentally-friendly ingredients, which is why we're so proud to have this partnership with Perfect Day in nougat and layered candy bars, as well as a partnership with Fairtrade America for our chocolate."