To honor all women and girls, the Hershey's brand has developed a small batch of 'Celebrate HerSHEy's' bars, highlighting the 'SHE' at the center of its milk chocolate bars.
On March 8, International Women's Day, the first 1,000 visitors to each of Hershey's Chocolate World locations (Hershey, Pa., New York City Times Square and Las Vegas) will receive this limited-edition 'Celebrate HerSHEy's' bar to celebrate a woman in their life.
"Thousands of people walk through our doors at Hershey's Chocolate World every day and create lifelong memories,” said Suzanne Jones, v.p. The Hershey Experience. “We couldn't think of a better place to put a smile on a face through the simple gesture of 'Celebrating SHE' and honoring all the women in our lives by giving out these limited-edition chocolate bars.”
The Hershey's brand also created a short film featuring women whose achievements have impacted and inspired the world, including Gloria Steinem, Gilda Radner and Katherine Johnson. Hershey's brand is also inviting everyone to share in the celebration of SHE by sharing a picture of a woman they are celebrating on social media and use the hashtag #CelebrateSHE. We'll share some of these stories on Hershey's social channels throughout the entire month of March – Women's History Month.
"We want to encourage everyone to share some extra goodness and take a moment to celebrate the 'SHEs;’ the women and girls who have inspired us, motivated us and have made a positive change in our lives," said Veronica Villasenor, v.p., chocolate, The Hershey Co.
With Michele Buck as CEO and Chairman of the Board, The Hershey Co. is among only seven percent of Fortune 500 companies that are led by women. Hershey is proud of its equal gender representation across the business and dollar-for-dollar pay gender equity in the U.S., and soon around the world. Hershey is committed to achieving gender equality at every level of the organization around the globe.