Bell Flavors & Fragrances is unveiling a newly designed U.S. website to showcase the company’s products and services more transparently, while combining functionality and design.

All the design elements were based on the global corporate design guidelines.

The website includes detailed information about the company, its products and comprehensive history, along with more visual language and user-friendly navigation. Visitors also can use the news section to learn all about the latest innovations in flavors and fragrances.

The four divisions of Bell products lines — flavors, fragrances, botanicals and ingredient specialties— are highlighted with distinct sections. These sections expand upon the industries Bell services and the specific applications of where the products can be applied for these industries.

Kelli Heinz, director of marketing and industry affairs, says she’s very excited about the new website.

“The modern design offers more functionality and transparency of Bell’s products and services while the enhanced content allows for greater outreach to our customers, communicating our brand and showcasing some of our latest innovations,” she says. 

Kelli Heinz

Heinz is new to Bell herself. Her new role as marketing director at the Illinois headquarters is a part of an effort the company is making to grow its local business.

Heinz will coordinate Bell’s marketing teams in North America, South America, Mexico, Asia Pacific and China to establish a communication and marketing network between the responsible markets. She will also maintain Bell’s professional relationships with industry associations, including local, state and federal agencies, trade associations and media to increase awareness of Bell and show support for the flavor and fragrance industry.

 She is currently on the Board of Directors for the Women in Flavor and Fragrance Commerce  (WFFC) Chicago chapter, a program committee chair for the Flavor and Extract Manufacturing Association (FEMA) and on the communications committee for the International Fragrance Association North America (IFRA NA).